Yannick Kessler
About Yannick Kessler
Yannick Kessler serves as the Head of Customer Strategy at D'Ieteren Auto, where he focuses on enhancing customer experience and fostering a customer-centric culture. He has a diverse background in management and marketing, with previous roles at Accenture and Roche.
Current Role at D'Ieteren Auto
Yannick Kessler serves as the Head of Customer Strategy at D'Ieteren Auto since 2020. In this role, he is responsible for fostering a customer-centric culture within the organization. He focuses on enhancing the customer experience by designing customer journeys and personas. Kessler also guides project teams by defining the Central Marketing's strategic five-year roadmap and ensuring alignment with the Transformation Office. His leadership in these areas aims to improve overall customer satisfaction and engagement.
Previous Experience at D'Ieteren Auto
Before his current position, Kessler held the role of Head of CRM & Digital at D'Ieteren Auto from 2017 to 2020. During this time, he was instrumental in implementing a voice of the customer program, which involved collecting customer feedback through the Net Promoter Score (NPS) across all touchpoints. His efforts contributed to improving lead management and customer relationship strategies within the company.
Professional Background at Accenture
Kessler has extensive experience at Accenture, where he worked in various roles from 2005 to 2015. He started as an Analyst and progressed to Consultant, Manager, and finally Senior Manager. His tenure at Accenture spanned over ten years, primarily in the Brussels Area. This experience provided him with a strong foundation in management consulting and strategic planning.
Experience at Roche
From 2016 to 2017, Kessler worked at Roche as the Multichannel & Digital Marketing Lead. In this role, he focused on integrating digital marketing strategies to enhance customer engagement and support business objectives. His experience at Roche contributed to his expertise in multichannel marketing approaches.
Education and Academic Qualifications
Kessler holds multiple master's degrees. He achieved a Master's in Management Science (Business Engineer) from Solvay Business School, studying from 1999 to 2004. He also obtained a Master's degree in Economics from Aarhus Universitet in 2003. Additionally, he earned a Master's in Operations and Technology Management from Universiteit Gent in 2005. This diverse educational background supports his strategic and operational roles in customer management.