Aileen Lange
About Aileen Lange
Aileen Lange is a marketing professional with extensive experience in brand strategy and event marketing. She has held positions at notable companies such as BMW Group, Daimler AG, and Nestlé, and has a Bachelor of Science degree from the University of Göttingen.
Current Role at Daimler
Aileen Lange currently holds the position of Werkstudent Marketing Und Branchenmanagement Insbes Eventmarketing at Daimler AG. She has been in this role since 2018, contributing to the marketing and industry management efforts within the organization. Her work focuses on event marketing, which involves planning and executing promotional events to enhance brand visibility and engagement.
Experience at BMW Group
Since 2016, Aileen Lange has been working at BMW Group as part of the Brand Strategy team for BMW i and Connected Drive. In this role, she is involved in developing strategies that align with the brand's vision for electric mobility and connected vehicle technologies. Her tenure at BMW Group spans over eight years, indicating her commitment to the automotive industry.
Previous Experience at Robert Bosch Venture Capital
Aileen Lange gained early experience in product marketing as an intern at Robert Bosch Venture Capital GmbH in 2010. This internship lasted for two months and took place in Frankfurt, Hessen, Germany. During this time, she was exposed to the dynamics of venture capital and product marketing within a leading technology company.
Background in Product Management at Nestlé
Aileen Lange worked in product management at Nestlé from 2013 to 2014. This position was based in Vevey, Vaud, Switzerland, and lasted for one year. Her role involved managing product lines and contributing to marketing strategies for the company's diverse portfolio.
Educational Background
Aileen Lange completed her Bachelor of Science degree at The University of Göttingen from 2010 to 2013. Following this, she pursued further studies at Westfälische Wilhelms-Universität Münster from 2014 to 2017. Her educational background provides a strong foundation for her career in marketing and brand strategy.