Anna Balawender
About Anna Balawender
Anna Balawender serves as the Head of Customer Experience and Digitalization at Mercedes Benz Vans Europe, where she focuses on enhancing customer experiences through digital transformation. With a robust background in B2B and B2C marketing, she has held various roles in notable companies such as eBay and Daimler AG across multiple countries.
Current Role at Mercedes Benz Vans Europe
Anna Balawender serves as the Head of Customer Experience and Digitalization at Mercedes Benz Vans Europe. She has held this position since 2018, focusing on strategic planning and execution related to the digitalization of customer experiences. Her role involves leading initiatives aimed at enhancing customer experience and driving digital transformation within the organization.
Previous Experience at eBay
Prior to her current role, Anna Balawender worked at eBay in various capacities. She served as a Business Development Manager for the Motors Business To Consumer segment from 2012 to 2014, and later as a Senior Manager in Business Development for Motors C2C from 2014 to 2016. Both positions were based in San Jose, California, where she developed strategies to enhance business growth in the automotive sector.
Professional Background at Daimler AG
Anna Balawender has a significant history with Daimler AG, where she held multiple roles. She worked as a Marketing Communications Specialist from 2007 to 2010 and was involved in Sales and Marketing from 2005 to 2006. Additionally, she contributed to Corporate Strategy in the automotive business for a brief period in 2004. Her experience at Daimler has provided her with a strong foundation in the automotive industry.
Educational Qualifications
Anna Balawender holds a Master of Business Administration from The University of British Columbia, achieved in 2011. She also studied at the Melbourne Business School, where she completed another MBA from 2011 to 2012. Her undergraduate education includes a Bachelor of Arts in Marketing and International Business from The Berlin School of Economics and Law, completed between 2004 and 2007.
Language Proficiency and International Experience
Fluent in four languages—English, German, Spanish, and Polish—Anna Balawender effectively engages in international business dealings. She possesses extensive experience managing cross-functional teams across multiple countries, including Germany, Denmark, Poland, and the USA, which enhances her ability to navigate diverse markets and cultures.