Bettina Fetzer
About Bettina Fetzer
Bettina Fetzer serves as the Director of Global Communications for Mercedes-Benz and Smart, a position she has held since 2015. She has extensive experience in communications and management, having worked in various roles at Daimler AG and completed her education in Business Management.
Work at Daimler
Bettina Fetzer has held multiple positions at Daimler AG since 2001. She began her career as a Trainee in Controlling, Human Resources, and Administration for one year. She then worked as a Sales Planning Analyst for one year before transitioning to a role as Spokesperson for Corporate Communications from 2005 to 2007. Following this, she served as Spokesperson for Business Communications for one year. From 2011 to 2013, she was the Head of Business Communications. Currently, she holds the position of Director Global Communications for Mercedes-Benz and Smart, a role she has occupied since 2015.
Education and Expertise
Bettina Fetzer has a strong educational background in business management. She studied at Hochschule Landshut, where she earned a Master's degree in Business Administration, Management, and Business Studies from 1999 to 2003. She furthered her education at Ashcroft International Business School in Cambridge, UK, achieving a Master's degree in Business Management from 2000 to 2001. This academic foundation supports her expertise in communications and business operations.
Background
Bettina Fetzer began her professional journey in Germany, where she gained diverse experience in various roles. Her early career included a trainee position at Adidas in Sales and Marketing for five months in 2002. Following her time at Adidas, she joined Daimler AG, where she developed her skills across different departments, including communications, sales planning, and human resources, over a span of more than a decade.
Achievements
Throughout her career at Daimler AG, Bettina Fetzer has progressed through various roles, demonstrating her capabilities in communications and business strategy. Her current role as Director Global Communications for Mercedes-Benz and Smart reflects her extensive experience and knowledge in the automotive industry. Her contributions to corporate communications have been integral to the company's messaging and public relations strategies.