Claus Hammer
About Claus Hammer
Claus Hammer serves as the Manager One Digital Experience at Daimler AG, where he has played a significant role in integrating data management and social media strategies since 2016. He has a strong background in marketing services, having previously worked at Smart Communications, Inc. and held various positions within Daimler AG and Daimler Chrysler.
Work at Daimler
Claus Hammer has been with Daimler AG since 2012, currently serving as Manager One Digital Experience. He has held various roles within the company, including Manager Online Platforms and Digital Content Management from 2012 to 2016, and Manager - Online, Prozesse Und Systeme; CGI Datenmanagement and Social Media from 2009 to 2011. His work has focused on digital content management and online marketing activities, playing a significant role in the company's digital transformation efforts.
Background in Marketing Services
Claus Hammer began his career in marketing services at Smart Communications, Inc. in Makati, Manila, Philippines, where he worked from 1999 to 2003. This experience provided him with a solid foundation in marketing that has been beneficial in his subsequent roles in digital content management. His early career laid the groundwork for his expertise in managing digital experiences across various international markets.
Education and Expertise
Claus Hammer studied Marketing and Public Relations at Pforzheim University from 1990 to 1995. His education has equipped him with essential skills in marketing strategies and public relations, which he has applied throughout his professional career. Additionally, he attended Carl-Theodor-Schule in Schwetzingen for one year in 1989, further enhancing his educational background.
International Experience
Claus Hammer has extensive experience managing digital experiences and online marketing activities across multiple international locations, including Germany and the United States. His tenure at Daimler Chrysler in Auburn Hills, Michigan, from 2003 to 2009, involved overseeing CGI data management and online marketing activities. This international exposure has contributed to his understanding of diverse market dynamics and consumer behaviors.
Contributions to Digital Transformation
Throughout his career at Daimler AG, Claus Hammer has been actively involved in digital content management and online platforms. His contributions have significantly impacted the company's digital transformation initiatives. By integrating CGI data management and social media strategies, he has helped enhance the company's online presence and customer engagement.