Dirk Beneditz
About Dirk Beneditz
Dirk Beneditz serves as the Head of Marketing Operations and a member of the management team at Daimler AG, where he has worked since 2017. He has extensive experience in marketing and project management, having held various roles within Daimler AG and Sixt over the past two decades.
Work at Daimler
Dirk Beneditz has been with Daimler AG since 2005, holding various positions over the years. He currently serves as the Head of Marketing Operations and is a member of the management team since 2017 in Zürich, Switzerland. His previous roles at Daimler include Team Leader in Trade Marketing, Brand Manager for Mercedes-Benz Vans, and Project Leader in Event and Trade Fair Management. He has contributed to key initiatives such as the implementation of Daimler Leadership 2020 and oversees the optimization of CRM analytics to enhance data-driven marketing strategies.
Education and Expertise
Dirk Beneditz studied at VWA Hochschule für berufsbegleitendes Studium, where he earned a Dipl.-Betriebswirt (VWA) in Business Administration from 1996 to 2001. He furthered his education by obtaining a Marketing-Betriebswirt (VWA) in Marketing from 2002 to 2004. His academic background supports his expertise in marketing operations and business management, which he applies in his current role at Daimler.
Background
Before joining Daimler AG, Dirk Beneditz worked at Sixt, where he held roles including Acting Head of Sales Administration and managed the Credit Card Department from 1999 to 2000. He began his career at Sixt as a Sales Administration Clerk from 1998 to 1999. His diverse experiences in sales and marketing have shaped his approach to leadership and operations in the automotive industry.
Achievements
In his current role at Daimler, Dirk Beneditz manages a team of seven employees and leads media and creative agencies, fostering a collaborative work environment. He acts as a mentor in the Daimler Mentoring Program, guiding colleagues in their professional development. His leadership in marketing operations has contributed significantly to the company's strategic initiatives.