Dorit Köhler
About Dorit Köhler
Dorit Köhler is a Fachlicher Product Owner for Mercedes Me Connect Retail at Daimler AG, where she has worked since 2015. She previously held roles in customer management and marketing, including a position at E. Breuninger GmbH & Co.
Work at Daimler
Dorit Köhler has been employed at Daimler AG since 2015, where she currently serves as the Fachlicher Product Owner for Mercedes Me Connect Retail. In this role, she is responsible for overseeing product development and ensuring effective integration of customer management strategies. Prior to her current position, she worked at Daimler AG from 2014 to 2015 in customer management, focusing on CRM model and effectiveness. This experience has contributed to her expertise in enhancing customer engagement and satisfaction within the automotive sector.
Previous Experience in Marketing
Before joining Daimler AG, Dorit Köhler worked as a Marketing Manager for CRM at E. Breuninger GmbH & Co. from 2001 to 2003. During her tenure, she focused on developing and implementing customer relationship management strategies to improve marketing effectiveness. This role provided her with valuable insights into customer behavior and marketing analytics, which she later applied in her positions at Daimler.
Education and Expertise
Dorit Köhler studied at Leipzig University, where she gained foundational knowledge that supports her career in product management and customer relationship management. Her academic background has equipped her with analytical skills and a strategic mindset, essential for her roles in the automotive industry.
Professional Background
Dorit Köhler has a diverse professional background that spans over two decades in customer management and marketing. Her career began in the retail sector, where she honed her skills in CRM before transitioning to the automotive industry. Her experience at Daimler AG has allowed her to specialize in product ownership and customer engagement strategies.