Erk Rönnefarth
About Erk Rönnefarth
Erk Rönnefarth serves as the Manager of Marketing and Product for Fuso Europe at Daimler AG, a position he has held since 2012. He has a background in economics and extensive experience in marketing and product management within the automotive industry.
Current Role at Daimler
Erk Rönnefarth currently serves as the Manager of Marketing and Product for Fuso Europe at Daimler AG. He has held this position since 2012, contributing to the strategic marketing and product management of Fuso vehicles in the European market. His role involves overseeing various marketing initiatives and product strategies to enhance the brand's presence and performance.
Previous Experience at Daimler
Prior to his current role, Erk Rönnefarth accumulated extensive experience at Daimler AG in various marketing and product management positions. He worked as a Product Manager for Fuso Europe from 2008 to 2012, and as a Marketing Expert for Product Strategy at Mercedes-Benz Vans from 1999 to 2000. Additionally, he served as a Marketing Specialist for the Freightliner Sprinter in North America from 2000 to 2001 and held multiple roles related to Fuso Europe from 2002 to 2008.
Education and Expertise
Erk Rönnefarth studied Economics at the University of Hohenheim from 1994 to 1998 and previously attended the University of Marburg from 1992 to 1994. His educational background provides a solid foundation in business principles, which he applies in his professional roles. He possesses expertise in product lifecycle management, including product planning and market research, and has skills in organizing and managing fairs and exhibitions as part of marketing strategies.
Industry Knowledge
Erk Rönnefarth has extensive professional knowledge in the Light Duty Truck and Van segment, with experience across both Europe and the USA. His insights into market trends and customer preferences inform his strategies in marketing and product development, ensuring alignment with industry standards and consumer needs.