Kathrin Gralla
About Kathrin Gralla
Kathrin Gralla serves as the Manager of Communication Projects for Trucks at Mercedes-Benz AG and has held the position of Head of Marketing at Mercedes-Benz Global Training since 2017. She studied Marketing and Psychology at the University of Hohenheim and pursued photography at the New York Institute of Photography from 2013 to 2015.
Work at Mercedes-Benz
Kathrin Gralla currently holds the position of Head of Marketing at Mercedes-Benz Global Training. She has been with the company since 2017, contributing to various marketing initiatives and communication projects within the organization. Her role involves overseeing marketing strategies and enhancing communication efforts for the training division, particularly focusing on the trucks segment.
Education and Expertise
Kathrin Gralla studied Marketing and Psychology at the University of Hohenheim. This educational background provides her with a solid foundation in understanding consumer behavior and effective marketing strategies. Additionally, she pursued further education at the New York Institute of Photography from 2013 to 2015, which likely enhances her skills in visual communication and marketing.
Background
Kathrin Gralla has developed her career in marketing and communication, particularly within the automotive sector. Her experience at Mercedes-Benz has allowed her to gain insights into the industry and refine her expertise in managing communication projects. Her academic background complements her professional journey, equipping her with the necessary skills for her current role.
Achievements in Communication Projects
In her role as Manager of Communication Projects for Trucks, Kathrin Gralla has been involved in various initiatives aimed at improving communication strategies within the trucks division at Mercedes-Benz. Her work focuses on enhancing the visibility and effectiveness of marketing efforts, contributing to the overall success of the brand in the commercial vehicle market.