Laura González Iglesias
About Laura González Iglesias
Laura González Iglesias is a European CRM Specialist at Daimler AG, where she has worked since 2018. She holds a Bachelor of Arts in Management from both DHBW - Ewa and Cooperative State University Mannheim, and has previous experience in various roles at Mercedes-Benz España.
Current Role at Daimler
Laura González Iglesias serves as the European CRM Specialist for Vans at Daimler AG. She has held this position since 2018, contributing to the company's customer relationship management strategies in the European market. Her role involves enhancing customer engagement and optimizing CRM processes to support the Vans division.
Previous Experience at Mercedes-Benz España
Prior to her current role, Laura González Iglesias worked at Mercedes-Benz España in various capacities. She began as a Rotational Trainee from 2011 to 2014, gaining foundational experience in the automotive industry. Following this, she served as Managing Director Assistant from 2015 to 2016, and then transitioned to the role of CRM Specialist from 2016 to 2018, where she focused on customer relationship initiatives.
Education and Academic Background
Laura González Iglesias completed her Bachelor of Arts in Management at both DHBW - Ewa and Universidad De Alcalá from 2011 to 2014. She also studied at the Cooperative State University Mannheim during the same period, further solidifying her academic foundation in management principles.
Human Resources Experience
In addition to her CRM roles, Laura González Iglesias briefly worked in Human Resources at Mercedes-Benz España for six months in 2014. This experience provided her with insights into employee management and organizational dynamics within the automotive sector.