Marine Jikia
About Marine Jikia
Marine Jikia is a Marketing Specialist in the Marketing Communications Department at Daimler AG, where she has worked since 2014. She has extensive experience in marketing, having previously held various roles within the company and completed her studies in Public Administration at Lomonosov Moscow State University.
Current Role at Daimler
Marine Jikia serves as a Marketing Specialist in the Marketing Communications Department at Daimler AG, a position she has held since 2014. In this role, she coordinates with creative and media agencies to ensure high-quality marketing outputs. She is responsible for developing and executing marketing plans aimed at building brand awareness and driving sales. Additionally, she manages marketing budgets and expenses to optimize brand marketing efforts, and supports dealerships with tailored marketing materials to enhance local sales.
Previous Experience at Daimler
Marine Jikia has extensive experience at Daimler AG, having held several positions since 2010. She began as a Fleet Sales Intern for seven months, followed by a role as a Fleet Sales Assistant for two months. In 2011, she transitioned to the Protocol and External Affairs Specialist in the External Affairs and Public Policy Department for four months. From 2011 to 2014, she worked as an Events, Sponsoring and Charity Specialist in the Marketing Department, where she organized and planned various marketing activities.
Education and Expertise
Marine Jikia studied Public Administration at Lomonosov Moscow State University (MSU) from 2005 to 2010. Her educational background provides her with a strong foundation in public policy and administration, which complements her marketing expertise. This combination of education and practical experience enables her to effectively conduct marketing research and analysis, monitor brand and market landscapes, and implement strategic marketing initiatives.
Marketing Initiatives and Strategies
Throughout her career at Daimler AG, Marine Jikia has been involved in various marketing initiatives. She has led the tender process for selecting suppliers and agencies for marketing projects and organized digital marketing activities to enhance brand presence. Her work includes planning and implementing Above The Line (ATL) campaigns utilizing a diverse marketing mix, including print, radio, and TV. Additionally, she collaborates cross-functionally with the PR team to enhance media presence and secure PR bonuses.