Matthias Lührs
About Matthias Lührs
Matthias Lührs serves as the Head of Region Overseas for Mercedes-Benz Cars, a position he has held since 2017. He has extensive experience at Daimler AG, including roles as Vice President of Sales and Managing Director for various regions.
Current Role at Daimler AG
Matthias Lührs serves as the Head of Region Overseas for Mercedes-Benz Cars at Daimler AG. He has held this position since 2017. In this role, he oversees operations and strategic initiatives for the Mercedes-Benz brand in various international markets, focusing on enhancing brand presence and sales performance.
Previous Experience at Daimler AG
Lührs has extensive experience at Daimler AG, having held multiple leadership roles. He was Vice President of Sales for Mercedes-Benz Cars from 2015 to 2017. Prior to that, he served as Managing Director for Africa, Asia, the Middle East, and Central and Eastern Europe from 2006 to 2009. He also worked as Vice President of Sales and Product Management for Mercedes Cars from 2015 to 2017, and as a Senior Manager for Sales and Marketing in Latin America from 1995 to 1996.
Early Career at Daimler AG
Lührs began his career at Daimler AG as an International Management Trainee from 1988 to 1989. He later worked as a Regional Manager for Sales and Marketing of Commercial Vehicles in Central America from 1989 to 1990. His early roles provided him with foundational experience in sales and marketing within the automotive industry.
Leadership Role at Mercedes-Benz Australia
From 2000 to 2003, Matthias Lührs served as the Managing Director for Mercedes Cars at Mercedes-Benz Australia. In this capacity, he was responsible for overseeing the brand's operations and market strategy in Australia, contributing to the brand's growth in the region.
Long-Term Role at Daimler Chrysler
Lührs held a significant position as President and Managing Director of Daimler Chrysler Employee Business from 2003 to 2017. This long-term role involved managing employee-related initiatives and strategies within the company, reflecting his commitment to the organization over a span of 14 years.