Ricarda Jüsten
About Ricarda Jüsten
Ricarda Jüsten is a professional in case sales and marketing, currently working in digital services strategy at Daimler AG since 2018. She holds a Master of Science from RWTH Aachen University and has previous experience with PwC and Capgemini.
Work at Daimler
Ricarda Jüsten has been working at Daimler AG since 2018. She holds the position of Case Sales and Marketing - Digital Services Strategy within the Agile Team. Her role focuses on developing and implementing strategies related to digital services in the automotive sector. Over the course of her tenure, she has contributed to various initiatives aimed at enhancing customer engagement and optimizing sales processes.
Education and Expertise
Ricarda Jüsten studied at RWTH Aachen University, where she earned a Master of Science degree from 2013 to 2015. Prior to that, she completed her Bachelor of Science degree at the same institution from 2009 to 2013. Additionally, she has international academic experience, having studied at Kyung Hee University and University College Dublin in 2012 and 2011, respectively. Her educational background provides a strong foundation in technology and consulting.
Professional Experience
Before her current role at Daimler, Ricarda Jüsten gained valuable experience through internships and positions at notable firms. She interned at PwC in 2012, focusing on proposals, bid management, marketing, and communications for three months in Frankfurt, Germany. She also completed an internship at Capgemini, where she worked on her master thesis related to technology services and consulting from 2014 to 2015 in Stuttgart, Germany. Following her internships, she served as a Lead Consultant at Capgemini from 2015 to 2017, specializing in CRM and digital automotive in Aquitaine, France.