Shanmugam M
About Shanmugam M
Shanmugam M is a Digital Transformation Manager at Daimler AG, where he has worked since 2015. He holds a Bachelor's Degree in Mechanical Engineering from Panimalar Engineering College and has completed PGP programs in Business Analytics from The University of Texas at Austin and Great Lakes Institute of Management.
Work at Daimler
Shanmugam M has been employed at Daimler AG as a Digital Transformation Manager since 2015. In this role, he has contributed to various digital transformation initiatives within the company. His responsibilities include developing applications such as PoS, SellSmart, D-SalesGrid, and Bulletin App, which are integral to enhancing digital operations. He has also established mobile dealership models and conducted SPADE Audits for over 100 dealer locations across India, ensuring compliance and operational efficiency.
Education and Expertise
Shanmugam M holds a Bachelor's Degree in Mechanical Engineering from Panimalar Engineering College, where he studied from 2010 to 2014. He furthered his education by obtaining a Post Graduate Program in Business Analytics and Business Intelligence from both The University of Texas at Austin and Great Lakes Institute of Management, completing these programs in 2020. His educational background equips him with a strong foundation in both engineering and analytics, enhancing his capabilities in digital transformation.
Digital Transformation Initiatives
In his role as Digital Transformation Manager, Shanmugam M has spearheaded several key initiatives aimed at improving operational efficiency within Daimler AG. He developed a Dealer Scorecard and the ExSELLence Program, which are designed to enhance dealer performance. Additionally, he implemented Legal Information Architecture and connectivity at over 200 locations, ensuring that legal compliance is maintained across the network. His efforts in identifying over 300 training topics have led to training more than 1000 individuals, fostering a culture of continuous improvement.
Management and Dealer Relations
Shanmugam M has played a significant role in managing relationships with dealers across India. He organized management-level CEO meetings with dealers, facilitating communication and collaboration between Daimler and its dealer network. Furthermore, he has handled legal contracts documentation for dealers, ensuring that all agreements are properly managed and compliant with regulations. His work in benchmarking processes, policies, and guidelines with various divisions of Mercedes-Benz and Daimler India Commercial Vehicles has strengthened operational standards.