Allie Boyle
About Allie Boyle
Allie Boyle is a Senior Brand Strategist in Customer Success at Dash Hudson, where she focuses on optimizing visual content for marketing channels. She holds a Bachelor of Commerce in Marketing from Saint Mary's University and has a diverse background in brand strategy and customer service.
Current Role at Dash Hudson
Allie Boyle serves as a Senior Brand Strategist in Customer Success at Dash Hudson, a position she has held since 2021. In this role, she focuses on customer success strategies, optimizing visual content for various marketing channels. Her expertise in visual intelligence platforms aids brands in analyzing trends and maximizing content return on investment (ROI).
Previous Experience
Prior to her current role, Allie Boyle worked at Dash Hudson as a Brand Strategist for 10 months in 2021 and as a Junior Brand Strategist from 2019 to 2021. She also held positions at HopYard as a Social Media Manager in 2019 and at Match Marketing Group as a Brand Ambassador in the same year. Additionally, she gained customer service experience at Murphy Hospitality Group from 2016 to 2018.
Education and Academic Background
Allie Boyle studied Marketing at Saint Mary's University, where she earned a Bachelor of Commerce (B.Com.) degree. She also attended Glasgow Caledonian University, obtaining a Bachelor's degree in Marketing. Her educational journey began at Athénée Royal Marguerite Bervoets, where she studied French Studies and completed high school.
Involvement at Saint Mary's University
During her time at Saint Mary's University, Allie Boyle was actively involved in various roles. She served as a Peer Mentor for three months in 2016, participated as a SAHMI team member from 2015 to 2017, and volunteered with the Athletic Council from 2015 to 2016. She was also a Varsity Rugby Player and a Student Volunteer during her studies.
International Experience
Allie Boyle participated in an international exchange program with Rotary International in 2015, spending four months in Charleroi, Belgium. This experience contributed to her bilingual skills, enhancing her ability to strategize brand communication for diverse markets.