Deanne Loft
About Deanne Loft
Deanne Loft is a Senior Product Manager at Dash Hudson, bringing over 15 years of experience in Design Thinking to her role. With a background in Communication Design and previous positions at Proposify and Snorble, she focuses on humanizing communication and technology.
Current Role at Dash Hudson
Deanne Loft serves as a Senior Product Manager at Dash Hudson, a role she has held since 2023. Based in Halifax, Nova Scotia, Canada, she focuses on integrating design thinking into product management. Her responsibilities include guiding product development and ensuring that user experience aligns with the company's strategic goals.
Previous Experience at Proposify
Prior to her current position, Deanne worked at Proposify as a Product Manager from 2020 to 2021. During her tenure in the Halifax, Canada Area, she contributed to product strategy and development in a hybrid work environment. She also held the role of Product Designer at Proposify in 2019 for 11 months, where she was involved in the design and user experience aspects of the product.
Experience at Snorble
Deanne held the position of Senior Product Manager and Creative Director at Snorble from 2022 to 2023. This role allowed her to leverage her design expertise while managing product development in a remote setting, further enhancing her skills in collaborative work environments.
Educational Background in Design
Deanne Loft studied at George Brown College, where she earned a three-year Diploma with Honours in Graphic Design from 2003 to 2006. She also completed a Certificate in Visual Arts Fundamentals at the same institution from 2002 to 2003. Additionally, she attended the Rich Media Institute, where she obtained a Certificate in Flash in 2008.
Design Philosophy and Approach
Deanne embraces design thinking as a core principle in her work, utilizing it to humanize communication and technology. With over 15 years of experience in this approach, she emphasizes the importance of aesthetics, inspiration, scientific knowledge, and research in creating designs with lasting value. Her passion for collaboration drives her to work with others who share a commitment to their craft.