Jihye Sophia Hong
About Jihye Sophia Hong
Jihye Sophia Hong is a Public Relations Intern at Dash Hudson in Halifax, Nova Scotia, where she has worked since 2022. She has a diverse background in public relations, graphic design, and content production, with previous roles at various companies including Hilton and Blizzard Entertainment.
Work at Dash Hudson
Jihye Sophia Hong has been serving as a Public Relations Intern at Dash Hudson since 2022. In this role, she has contributed to the development of PR communications by ideating and strategizing the company's value propositions and product releases. She has prepared drafts for pitches and press releases aimed at media outreach. Additionally, she has contributed content to the Dash Hudson blog, focusing on Creative Guerrilla Marketing Campaigns. Her responsibilities also include analyzing journalists to compile media lists for PR campaigns and assisting in the finalization of the 2023 PR strategy plan.
Previous Work Experience
Prior to her current role, Jihye held various positions in the field of communications and design. She worked as a Public Relations Coordinator at Hilton from 2012 to 2016, where she managed PR initiatives. She was a Freelance Production Designer at Blizzard Entertainment from 2015 to 2021, contributing to multiple projects. Additionally, she served as a Senior Content Producer at Shelter Movers Nova Scotia from 2021 to 2022 and as a Communications Assistant at Clean Foundation in 2021. Her early career includes a role as a Graphic Designer at Paula's Choice Skincare in 2009.
Education and Expertise
Jihye Sophia Hong holds a Bachelor of Fine Arts (BFA) in Illustration from California State University, Long Beach, which she completed from 2001 to 2005. She furthered her education by obtaining a Bachelor of Public Relations from Mount Saint Vincent University, where she studied from 2020 to 2023. Her academic background equips her with a strong foundation in both creative and strategic communication, enhancing her capabilities in public relations and marketing.
Volunteer Experience
Jihye has contributed to her community through volunteer work as a Senior Content Producer for Shelter Movers Nova Scotia from 2021 to 2022. In this role, she utilized her skills in content creation to support the organization's mission. This experience reflects her commitment to social causes and her ability to apply her professional skills in a volunteer capacity.
Skills and Contributions
Throughout her career, Jihye has developed a range of skills relevant to public relations and communications. She has created coverage reports and competitive media reports to track media trends. Her research efforts have included identifying potential marketing events for Dash Hudson and liaising with the EU team for PR activation in French and UK regions. She has also played a role in organizing internal and external events, demonstrating her ability to manage logistics and enhance brand visibility.