Kayla Hoolwerf
About Kayla Hoolwerf
Kayla Hoolwerf serves as the Partnerships Manager at Dash Hudson, where she has worked since 2018. With a background in journalism and extensive experience in promotions and media, she has contributed to various brands and events in the Halifax area.
Work at Dash Hudson
Kayla Hoolwerf has served as the Partnerships Manager at Dash Hudson since 2018. In this role, she is responsible for managing relationships with partners and clients, focusing on enhancing collaboration and driving business growth. Her tenure at Dash Hudson spans six years, during which she has contributed to the company's objectives in the Halifax, Canada area.
Previous Employment Experience
Prior to her current role, Kayla Hoolwerf held several positions in the media and promotions sectors. She worked at Bell Media as a Promotions Assistant from 2017 to 2018, and at CTV News as a Production Assistant for nine months during the same period. Additionally, she was involved with The Evanov Radio Group as a Promotions team member for five months in 2016. Her diverse experience in these roles has equipped her with skills in event coordination and audience engagement.
Education and Expertise
Kayla Hoolwerf earned a Bachelor of Journalism with a Minor in Sociology from Ryerson University, completing her studies from 2011 to 2015. This educational background has provided her with a solid foundation in communication and media, which she applies in her professional roles. Her expertise in journalism and sociology enhances her ability to understand audience dynamics and client needs.
Community Engagement and Event Coordination
Throughout her career, Kayla Hoolwerf has actively engaged with the community through various events and promotions. She coordinated the schedule for the C100 Summer Cruiser, ensuring maximum attendance at events. Additionally, she emceed events such as the Bedford Days Canada Day concert and participated in community activities, acting as a public face for the station. Her efforts have contributed to increased brand visibility and audience interaction.
Social Media and Brand Promotion
Kayla Hoolwerf has contributed to social media strategies for C100 and Virgin Radio, focusing on driving online engagement and increasing traffic to clients' brands. She executed daily cut-ins for both stations and was involved in event setup and teardown, ensuring a strong presence at community events. Her role in promoting contests and games has further enhanced listener interaction and brand excitement.