Shannon D.
About Shannon D.
Shannon D. is a Senior Brand Strategist with expertise in enhancing social media presence and streamlining marketing efforts. She has held various roles in brand strategy and management across multiple companies, including Dash Hudson and Groupe Dynamite.
Current Role at Dash Hudson
Shannon D. serves as a Senior Brand Strategist at Dash Hudson, a position she has held since 2022. In this role, she focuses on enhancing brand presence across various social media platforms, including Instagram, TikTok, YouTube, and Pinterest. Her responsibilities include assisting digital marketers in identifying key content pillars that engage audiences while ensuring brand messaging remains consistent. Shannon aims to streamline social marketing efforts to improve workflows and save time for social media teams.
Previous Experience at Dash Hudson
Prior to her current role, Shannon D. worked at Dash Hudson as a Brand Strategist from 2021 to 2022. During her tenure, she contributed to the development of strategies that improved brand visibility and engagement across social media channels. Her work involved analyzing social media performance and providing insights to enhance brand messaging and audience interaction.
Experience at TapMango
Shannon D. briefly worked at TapMango as an Account Executive in 2021 for a duration of three months. In this role, she was involved in client management and contributed to the company's efforts in enhancing customer engagement through digital solutions.
Background in Retail Management
Shannon D. has a background in retail management, having worked at Groupe Dynamite from 2018 to 2021. She held the position of Assistant Manager for one year, followed by Store Manager for two years in Dartmouth, Nova Scotia. In these roles, she developed skills in team leadership, customer service, and operational management.
Education and Specialization
Shannon D. studied at George Brown College, where she developed her expertise in brand strategy and social media marketing. She specializes in helping brands enhance their social media presence and focuses on improving the buyer's journey by optimizing transitions from social media to eCommerce landing pages. Her knowledge extends to sourcing influencers and evaluating the ROI of influencer campaigns.