Liz Elfman
About Liz Elfman
Liz Elfman is the Director of Content Marketing at data.world, where she has worked since 2023. She has a diverse background in marketing, having held senior roles at companies such as Stack Overflow, Google, and General Assemb.ly, and she also operates her own agency, E-squared.
Work at data.world
Liz Elfman has been serving as the Director of Content Marketing at data.world since 2023. In this role, she focuses on developing and executing content strategies that align with the company's marketing objectives. Her experience in content marketing and audience engagement supports her efforts in enhancing the brand's visibility and reach.
Education and Expertise
Liz Elfman holds a Master's degree in Intelligence and International Security from King's College London. She also studied International Business and International Relations at Sciences Po Strasbourg as part of the ERASMUS program. Additionally, she earned a Bachelor's degree in English from Georgetown University. This educational background provides her with a strong foundation in communication and strategic thinking.
Background
Before her current role, Liz Elfman worked at Stack Overflow as a Senior Brand Marketer from 2020 to 2022. She also held the position of Director of Content Marketing at Bigeye from 2022 to 2023. Earlier in her career, she was a Marketing Manager for Google for Startups in London from 2015 to 2017 and Head of London Marketing and Partnerships at General Assemb.ly from 2013 to 2015.
Achievements
Liz Elfman has a unique approach to audience acquisition, employing unconventional tactics in her marketing strategies. She manages freelancers and agencies to implement innovative marketing campaigns. Her passion for creating content strategies tied to OKRs reflects her commitment to aligning marketing efforts with business objectives. Additionally, she operates her own agency, E-squared, where she serves as Chief Marketer and Founder.