Claire Douthitt
About Claire Douthitt
Claire Douthitt serves as the Associate Director of Client Growth at DataBank IMX, where she specializes in audience insights and client engagement strategies. With a background in marketing and communications, she has held various strategic roles across several companies, including VI Marketing and Branding and Koch Communications.
Current Role at DataBank IMX
Claire Douthitt serves as the Associate Director of Client Growth at DataBank IMX, a position she has held since 2023. In this role, she focuses on audience insights, brand activation, and enhancing client experience and expansion. Douthitt collaborates with Sales and Services leadership to implement a comprehensive approach to client growth. She develops client engagement strategies aimed at building and expanding strategic relationships through events, client-focused content, and initiatives that promote cross-selling and up-selling.
Previous Experience in Marketing Strategy
Prior to her current role, Claire Douthitt worked as a Senior Marketing Strategist at DataBank IMX from 2021 to 2023. Before that, she held the position of Senior Communications Strategist at Heartland for ten months in 2020. Her career also includes significant roles at Koch Communications as Account Director from 2018 to 2020, and various positions at VI Marketing and Branding, including Marketing Coordinator, Marketing Manager, and Marketing Strategist from 2015 to 2018.
Educational Background
Claire Douthitt earned her Bachelor of Arts in English Literary and Cultural Studies from the University of Oklahoma, completing her studies from 2006 to 2010. She furthered her education by obtaining a Master’s Degree from the same institution, which she completed from 2010 to 2012. This academic foundation supports her expertise in audience segmentation, market research, and competitive analysis.
Specializations and Skills
Claire Douthitt specializes in audience segmentation, market research, positioning, messaging, and competitive analysis. Her expertise extends to understanding tech leadership audience insights and product needs. Douthitt's skill set enables her to effectively contribute to client growth strategies and enhance brand engagement.