Melanie Perry
About Melanie Perry
Melanie Perry is the Brand and Content Manager at DataBank IMX, where she contributes to thought leadership initiatives and enhances the company's brand perception. With a background in marketing and communications, she specializes in creative direction, content management, and UX design.
Work at DataBank IMX
Melanie Perry has served as the Brand and Content Manager at DataBank IMX since 2021. In this role, she contributes to the company's thought leadership initiatives, which are essential for shaping brand perception. Her responsibilities include overseeing creative direction and editing, as well as engaging in social media management and email marketing. She focuses on content management, mapping, and development to align with DataBank's strategic goals.
Previous Experience in Marketing and Communications
Prior to her current position, Melanie Perry held several roles in marketing and communications. She worked at SPS as a Senior Supervisor in Marketing from 2018 to 2020, and previously as an eCommerce Content Specialist from 2014 to 2016. She also served as a Marketing Communications Specialist at SPS from 2016 to 2018. Additionally, she was a Health Communications Specialist at C² Technologies, Inc. from 2020 to 2021, and a Full-Stack Marketing Manager at BoxLock for four months in 2020.
Education and Expertise
Melanie Perry holds a Bachelor of Science in Journalism from West Virginia University, where she studied Advertising from 2010 to 2013. She has also completed a Communications program at the University of Charleston. In addition, she has specialized in UX Design, having completed a UX/UI Design Bootcamp at Georgia Institute of Technology in 2019. Furthermore, she achieved a Front End Web Development certification from General Assembly in 2016.
Early Career and Internships
Melanie Perry began her career with an internship at the West Virginia Symphony Orchestra as a Sales and Marketing Intern in 2012. This experience provided her with foundational skills in marketing and sales. She also worked as a Customer Service Representative at SPS from 2013 to 2014, which contributed to her understanding of customer relations and service.