Samantha Turner
About Samantha Turner
Samantha Turner serves as the Director of Demand Generation at DataBank IMX, where she has worked since 2022. With a background in marketing and community relations, she has held various roles in organizations such as VI Marketing and Branding and the Oklahoma City Thunder.
Work at DataBank IMX
Samantha Turner currently serves as the Director of Demand Generation at DataBank IMX, a position she has held since 2022. In this role, she oversees pipeline management to identify growth opportunities that contribute to revenue increase. She integrates tools such as Google Analytics and Google Data Studio to optimize marketing campaigns. Samantha appreciates the flexibility of remote work, which allows her to avoid long commutes while managing her responsibilities effectively. Her leadership style is motivational, aimed at enhancing the performance of the demand generation and sales development teams.
Previous Experience in Marketing and Branding
Before her current role, Samantha held various positions at VI Marketing and Branding. She worked as an Ad Operations Specialist Team Lead for five months in 2020, after serving as an Ad Operations Specialist from 2018 to 2020. Additionally, she was a Social Media Coordinator at VI Marketing and Branding from 2017 to 2018. Her experience in these roles contributed to her expertise in digital marketing and campaign management.
Background in Community Relations
Samantha has a background in community relations, having worked with the Oklahoma City Thunder. She served as a Community Relations Associate from 2015 to 2016 and previously as a Community Relations Intern in 2014. These roles provided her with experience in engaging with the community and managing public relations initiatives.
Education and Expertise
Samantha earned her Bachelor’s Degree in Advertising with a minor in Business Administration from the University of Oklahoma, where she studied from 2012 to 2017. This educational background laid the foundation for her career in marketing and demand generation, equipping her with essential skills in advertising and business management.
Personal Interests
Outside of her professional responsibilities, Samantha values work-life balance and enjoys spending time on the water. She appreciates the flexibility that remote work offers, allowing her to engage in personal activities while maintaining her career commitments.