Jp Laqueur
About Jp Laqueur
Jp Laqueur serves as the Senior Vice President of Marketing at DataBank, Ltd. and has over 25 years of experience in the telecom and IT services industry, specializing in brand and culture integration.
Current Role at DataBank
Jp Laqueur serves as the Senior Vice President of Marketing at DataBank, Ltd. since 2019. In this role, he leads a team responsible for various marketing functions, including digital marketing, demand generation, event and product marketing, as well as culture communications. His focus includes integrating the brands and cultures of acquired entities, ensuring a cohesive identity during transformative periods such as mergers and acquisitions.
Previous Experience in Marketing
Jp Laqueur has held several significant marketing positions throughout his career. He worked as the Senior Manager of Field Marketing at Qwest Communications Corp for a brief period in 1999. He also served as the Director of Marketing at Broadwing Communications from 2001 to 2003. Laqueur founded Idea-Ware LLC, where he acted as the Chief Marketing Advocate from 2003 to 2013. Additionally, he co-founded Brandstone.us, contributing to its operations from 2013 to 2015.
Educational Background
Jp Laqueur graduated from Hobart College with a Bachelor of Arts degree in Political Science, completing his studies from 1986 to 1990. He also pursued martial arts training at United Martial Arts Centers, where he achieved a 1st Degree Black Belt in Taekwondo between 2015 and 2018.
Achievements in Brand and Culture Integration
Laqueur has developed the PurposeWayImpact.com messaging model, which has gained notable traction on LinkedIn, accumulating over 100,000 interactions. He specializes in brand and culture integration, having conducted pioneering work for several organizations, including Extreme Networks and Masergy. His consultancy, BrandFoundations, focuses on helping organizations align their brand messaging with cultural identity.
Board Membership and Community Involvement
Jp Laqueur has been actively involved in community and organizational leadership. He served as the Chairman of the Board of Directors for Conscious Capitalism NYC from 2018 to 2022. Additionally, he is a board member for the NYC Chapter of Conscious Capitalism and Parks & Trails NY, contributing to initiatives that promote sustainable business practices and community engagement.