Howard Alexander
About Howard Alexander
Howard Alexander serves as the Vice President of Global Accounts at DatabaseUSA, where he has worked since 2014. With over 35 years of experience in database marketing, he specializes in creating effective data-driven marketing strategies for B2B and B2C clients.
Work at DatabaseUSA
Howard Alexander has served as Vice President, Global Accounts at DatabaseUSA since 2014. In this role, he focuses on the Fortune 1000 market, leading efforts within the Global Accounts Division. His responsibilities include preparing formal presentations and detailed proposals aimed at senior-level decision makers. Alexander emphasizes a consultative solution selling approach, which involves extensive discovery and strategy sessions with clients to tailor database solutions that meet their specific needs.
Previous Experience at Infogroup
Prior to his current position, Howard Alexander worked at Infogroup as a Senior Database Marketing Consultant from 2008 to 2010. During his two years there, he contributed to database marketing initiatives, leveraging his expertise to enhance marketing strategies and solutions. This experience laid the groundwork for his subsequent role at DatabaseUSA, where he further developed his skills in database marketing sales.
Education and Expertise
Howard Alexander studied at Gettysburg College, where he earned a Bachelor of Arts degree in Business Management and Economics from 1983 to 1987. His educational background provides a strong foundation for his over 35 years of experience in database marketing sales and solutions. He specializes in creating high-quality, cost-effective B2B and B2C data-driven marketing strategies that deliver a solid return on investment.
Professional Skills and Approach
Howard Alexander specializes in developing data-driven marketing strategies that are both effective and efficient. He employs a consultative solution selling approach, which includes conducting in-depth discovery and strategy sessions with prospects and clients. This method allows him to understand client needs thoroughly and propose tailored database solutions that align with their business objectives.