Petra Sell
About Petra Sell
Petra Sell is a Design System Designer and Product Designer with extensive experience in creating design systems and user-focused graphic solutions. She currently works at DataCamp and Digitaal Vlaanderen, while also serving as a lecturer and co-organizer in various design initiatives.
Work at DataCamp
Petra Sell has been employed at DataCamp as a Design System Designer and Product Designer since 2021. In this role, she focuses on creating and implementing design systems that enhance user experience. Her work is conducted remotely, with connections to Leuven, London, and New York. Over her three years at DataCamp, she has contributed to the development of user-centered design solutions that align with the company's educational goals.
Current Role at Digitaal Vlaanderen
Since 2013, Petra Sell has served as a UI Design Consultant and Design System Designer at Digitaal Vlaanderen, located in the Brussels Area, Belgium. In this position, she has been involved in various projects aimed at improving digital services through effective design solutions. Her extensive experience in design systems has allowed her to play a key role in enhancing user interfaces across multiple platforms.
Design Experience and Previous Roles
Petra Sell has a diverse background in design, having worked in various capacities across multiple organizations. She began her career as a junior designer intern at Agency.com in 1999. Over the years, she held design positions at i-merge, Oskar D, and strawberryfrog. Notably, she served as Design Director at Boondoggle and prophets, where she led design teams and projects from 2005 to 2013. This extensive experience has equipped her with a comprehensive skill set in design and user experience.
Education and Expertise
Petra Sell studied at Werner-Heissenberg-Gymnasium Garching from 1986 to 1994, followed by a degree in Communication Design at Fachhochschule München, where she achieved Diplom-Designer (FH) from 1995 to 2000. In addition to her formal education, she has been a guest lecturer at LUCA School of Arts from 2007 to 2018 and currently teaches at Plantin Instituut voor Typografie since 2018. Her expertise lies in setting up design systems using Figma and crafting graphic solutions that prioritize user needs.
Consulting and Strategic Services
Petra Sell offers consulting services that focus on design processes, emphasizing innovation, inclusivity, and simplicity. She provides strategic and creative brainstorming as a sparring partner for clients, helping them navigate complex design challenges. Her approach is centered on creating meaningful solutions that address user needs and enhance overall design effectiveness.