Mary Beth Hamilton
About Mary Beth Hamilton
Mary Beth Hamilton serves as the Chief Marketing Officer at Dataprise, where she has implemented various marketing strategies that significantly contributed to the company's revenue and growth. With over 20 years of experience in marketing and communications, she has held key positions at several companies, including Vice President of Marketing at Eze Castle Integration.
Current Role at Dataprise
Mary Beth Hamilton serves as the Chief Marketing Officer at Dataprise, a position she has held since 2022. In her current role, she has developed and implemented various marketing strategies that have significantly impacted the company's revenue and growth. Her initiatives include the creation of a Customer Marketing Program, which influenced 40% of client upsell revenue in 2022. Additionally, she introduced Dataprise into the Technology Services Broker channel, enhancing the company's pipeline beyond traditional marketing efforts.
Previous Experience in Marketing
Mary Beth Hamilton has over 20 years of experience in marketing and communications. Prior to her current role, she served as Vice President of Global Marketing at Eze Castle Integration from 2013 to 2021. Her earlier positions include Director of Marketing at Eze Castle Integration, Marketing Manager at Eze Castle Integration, and Marketing Advisor at Ledgex Systems. She also worked as an Account Supervisor at Porter Novelli. This extensive background has equipped her with a diverse skill set in various marketing disciplines.
Education and Qualifications
Mary Beth Hamilton holds a Bachelor of Arts degree in Communications with a minor in Marketing from Loyola University New Orleans. She furthered her education by earning a Master of Business Administration (MBA) from the Boston College Carroll School of Management. Her educational background has provided her with a strong foundation in both marketing principles and business strategies.
Achievements in Marketing Strategy
During her tenure at Dataprise, Mary Beth Hamilton has successfully developed a scalable marketing and brand integration strategy for mergers and acquisitions, which has been applied in six acquisitions. She also launched a Business Referral Program, creating a new lead generation stream. Furthermore, she implemented a comprehensive marketing strategy that expanded Dataprise's approach from one to five integrated marketing motions, including Vertical Marketing, Regional Marketing, Account Based Marketing, Partner Marketing, and Customer Marketing.
Public Relations Management
Mary Beth Hamilton has managed public relations programs for leading technology companies, including HP and BMC Software. Her experience in public relations has complemented her marketing roles, allowing her to effectively communicate brand messages and enhance corporate visibility in the technology sector.