Aviv Canaani
About Aviv Canaani
Aviv Canaani serves as the VP of Marketing and Sales at Datarails and has extensive experience in B2B marketing, having held various roles at IBM, Natural Intelligence, and Workiz. He also lectures on 'Startup Marketing' at Reichman University and has an MBA from Duke University.
Current Role at DataRails
Aviv Canaani serves as the VP of Marketing and Sales at DataRails, a position he has held since 2023. His role involves overseeing marketing strategies and sales initiatives to enhance the company's market presence. DataRails operates in Tel Aviv-Yafo, where Canaani contributes to its growth and development in the financial technology sector.
Previous Experience at IBM
Canaani has extensive experience at IBM, where he worked in various marketing roles from 2013 to 2018. He served as a Senior Marketing Manager for IBM Cloud and Mobile from 2015 to 2017 in Austin, Texas. Prior to that, he held positions such as Marketing Manager for Social Media and Program Director for Digital, Events, and Performance Marketing. His tenure at IBM included leading B2B marketing teams and developing strategic marketing initiatives.
Educational Background
Aviv Canaani holds a Master of Business Administration (M.B.A.) from Duke University's Fuqua School of Business, where he studied Marketing and Strategy from 2012 to 2014. He also earned a Bachelor of Arts (BA) in Government, Diplomacy & Strategy from Reichman University, completing his studies from 2006 to 2009. His educational background supports his expertise in marketing and strategy.
Teaching and Lecturing
Canaani has been a lecturer at Reichman University since 2020, where he teaches a course on 'Startup Marketing.' His academic role allows him to share his industry knowledge and experience with students, focusing on practical applications of marketing strategies in startup environments.
Involvement in G-CMO
Since 2019, Aviv Canaani has been a member of G-CMO, an organization that connects marketing professionals. His involvement in G-CMO reflects his commitment to the marketing community and his interest in networking with peers in the industry.