Michael Cline
About Michael Cline
Michael Cline is the Director of E-Business and Digital Marketing at Datasite, where he leads global product launches and brand development through digital campaigns. He has extensive experience in digital marketing, having held key positions at various companies and earned multiple degrees in relevant fields.
Work at Datasite
Michael Cline has served as the Director of E-Business and Digital Marketing at Datasite since 2017. In this role, he manages digital channels across North America, EMEA, and APAC. His responsibilities include overseeing various marketing strategies such as PPC, SEO, display advertising, social media, and email marketing. Cline plays a crucial role in global product launches and brand development, focusing on creating digital campaigns that enhance awareness and drive sales.
Education and Expertise
Michael Cline holds a Bachelor of Arts in Marketing Management and Innovation from Concordia University-St. Paul, where he graduated Summa Cum Laude. He also studied Mass Communication with a concentration in Media Advertising at the University of Louisiana at Lafayette. Additionally, he completed an Award of Achievement in Digital Analytics at the University of British Columbia, specializing in Web and Digital Analytics. His educational background supports his expertise in digital marketing and analytics.
Background
Prior to his current position at Datasite, Michael Cline held several significant roles in digital marketing and e-commerce. He worked as the Senior Ecommerce Project Manager at The Douglas Stewart Company from 2002 to 2007. He then served as the Senior Technical Communications Consultant at US Bank from 2007 to 2010. Following that, he was the Global Digital Intelligence Manager at Nilfisk-Advance from 2010 to 2015, and the Director of E-Business and Digital Marketing at Hearth & Home Technologies from 2015 to 2017.
Achievements
Throughout his career, Michael Cline has implemented customer journey strategies that significantly increased conversions by enhancing user experience through techniques such as geo-targeting, A/B testing, and re-targeting. He has developed marketing attribution models that integrate closed-loop analytics, providing insights into campaign success rates and optimizing marketing investments. His work in customer segmentation and audience clustering through lead scoring and nurturing programs has helped identify high-value consumers.