Allison Ferrell
About Allison Ferrell
Allison Ferrell is a Creative Director at Daxko, where she has worked since 2017. She has a background in communication and marketing, having previously held positions at lululemon athletica, Birmingham-Southern College, and Impact Alabama.
Work at DAXKO
Allison Ferrell has served as the Creative Director at DAXKO since 2017. In this role, she is responsible for overseeing the creative direction of various marketing initiatives. Ferrell has developed graphic design and copy for a diverse array of campaigns, which include email marketing, print publications, social media, and digital marketing. Her work contributes to the overall branding and communication strategies of the organization.
Previous Experience in Education and Admissions
Before joining DAXKO, Allison Ferrell worked at Birmingham-Southern College as the Assistant Director of Admission Communication and Events from 2013 to 2017. In this position, she managed the complete budget for communication and marketing initiatives. Ferrell directed the implementation of student recruitment events, collaborating with an Event Coordinator on promotion, marketing, event execution, and tracking success and attendance.
Experience at lululemon athletica
Allison Ferrell briefly worked at lululemon athletica as an Educator in 2013 for five months in Birmingham, Alabama. This role involved engaging with customers and promoting the brand's values and products, contributing to her experience in customer service and retail.
Background and Education
Allison Ferrell studied at Birmingham-Southern College from 2007 to 2011, where she earned a Bachelor's Degree in History. Her educational background has provided her with a foundation in critical thinking and communication skills, which she applies in her professional roles.
Early Career at Impact Alabama
Ferrell worked at Impact Alabama: A Student Service Initiative as the SpeakFist High School Program Coordinator from 2011 to 2013. In this role, she contributed to community service initiatives and engaged with high school students, enhancing her skills in program coordination and outreach.