Callie S.
About Callie S.
Callie S. serves as the Vice President of Demand Generation at Daxko, a position she has held since 2023. With extensive experience in marketing roles across various companies, she specializes in account-based marketing and demand generation strategies.
Work at DAXKO
Callie S. serves as the Vice President of Demand Generation at Daxko, a position she has held since 2023. In this role, she focuses on developing and executing demand generation strategies that align with the company's goals. Her responsibilities include overseeing marketing operations and implementing targeted marketing initiatives to drive growth.
Previous Experience in Marketing
Callie S. has extensive experience in marketing across various organizations. Before joining Daxko, she worked at SeekOut as Director of Demand Generation from 2021 to 2023. Prior to that, she held multiple roles at Expedia Group, including Director of Demand Generation and Partner Marketing from 2018 to 2021, and Senior Marketing Communications Manager from 2012 to 2013. Her tenure at Apptio as Senior Field Marketing Manager from 2014 to 2018 further solidified her expertise in the field.
Education and Expertise
Callie S. studied at the University of Washington, where she earned a Bachelor of Arts in Social Sciences and Psychology. She also achieved a Strategic Marketing Management Certification. Her educational background complements her professional expertise in implementing the Sirius Decisions Demand Waterfall framework and specializing in Ideal Customer Profile Targeting.
Skills in Demand Generation
Callie S. possesses skills in Account-Based Marketing (ABM), which she utilizes to drive targeted marketing efforts. Her experience includes managing marketing operations and budget management specifically for B2B SaaS companies. She has a strong background in field marketing, contributing to successful demand generation programs throughout her career.
Career Progression
Callie S. began her career as a Sales Coordinator at Infosys Technologies Limited from 2003 to 2006. She then transitioned to various marketing roles, including Community Relations Manager at Barnes & Noble and Regional Marketing Manager at Automic Software. Her career reflects a steady progression through increasingly responsible positions in marketing, culminating in her current role at Daxko.