Joshua S.
About Joshua S.
Joshua S. serves as the Director of Content and Customer Marketing at Daxko, where he has worked since 2023. He has a diverse background in customer marketing and content strategy, with previous roles at various companies including Bigtincan and Khoros.
Current Role at DAXKO
Joshua S. serves as the Director of Content and Customer Marketing at DAXKO, a position he has held since 2023. In this role, he focuses on developing and implementing content strategies that enhance customer engagement and drive marketing initiatives. His responsibilities include overseeing customer marketing efforts and ensuring alignment with the company's overall goals.
Previous Experience in Customer Marketing
Prior to his current role, Joshua S. held several positions in customer marketing. He worked at Bigtincan as a Senior Customer Marketing Manager from 2021 to 2022 and later as the Director of Customer Marketing from 2022 to 2023. His experience also includes a brief tenure at Khoros as a Customer Success Director and Customer Success Manager II, where he focused on customer retention and advocacy.
Background in Broadcast Journalism
Joshua S. began his career in journalism, working as a Sports Reporter and News Photographer at KXXV, News Channel 25, and later at KEYE. He transitioned to roles in media production, including positions at ME Television as a Music Director and Host/Producer. His early experiences in journalism provided a foundation for his later work in content marketing.
Education and Expertise
Joshua S. holds a Bachelor of Journalism from The University of Texas at Austin, where he studied Broadcast Journalism. He also earned a Master of Arts in New Media/Mass Communications from Texas State University. His educational background supports his expertise in digital strategy and project management, particularly within customer marketing.
Skills in Customer-Centric Strategies
Joshua S. possesses a strong background in customer-centric strategies, focusing on SaaS expansion, retention, and advocacy. He has a history of creating impactful customer programs that enhance relationships and drive revenue. His skills in digital strategy and project management are integral to his approach in customer marketing.