Khyra Mac Millan
About Khyra Mac Millan
Khyra Mac Millan is a Senior Manager of Nonprofit Demand Marketing at Daxko, where she has worked since 2023. She has a diverse background in marketing and sales, with previous roles at companies such as Practice Builders, Tesla, and American Income Life Insurance Company.
Current Role at DAXKO
Khyra Mac Millan serves as the Senior Manager of Nonprofit Demand Marketing at DAXKO, a position she has held since 2023. In this role, she focuses on developing marketing strategies tailored for nonprofit organizations. Her responsibilities include managing the marketing budget and forecasting, ensuring efficient resource allocation. She engages in discussions about design and user experience for nonprofit websites and contributes to maximizing website potential through effective forms.
Previous Experience
Khyra has a diverse professional background, having worked in various roles prior to her current position at DAXKO. She was an Account Manager at Practice Builders from 2019 to 2020 and served as an Inside Sales Advisor at Tesla for five months in 2018. Additionally, Khyra held multiple positions at DAXKO, including Agency Account Strategy & Services Manager and Digital Marketing Strategist, where she contributed to significant marketing initiatives.
Education and Expertise
Khyra Mac Millan holds a Bachelor of Business Administration (BBA) in Marketing from Florida Atlantic University, where she studied from 2019 to 2021. She also earned an Associate of Arts (AA) in Business Administration and Management from the University of South Florida. Her educational background provides a solid foundation for her expertise in marketing and demand generation, particularly within the nonprofit sector.
Achievements in Marketing
Khyra has demonstrated significant achievements in her marketing career. She achieved a 2939% increase in website conversion rates, which resulted in a $14 million increase in the new pipeline. Additionally, she doubled case study output and increased webinar registrants by 976% year-over-year. These accomplishments highlight her ability to drive impactful marketing results and enhance organizational performance.
Involvement in Marketing Strategies
Khyra participates in various marketing strategy discussions, focusing on SEO and digital marketing. She provides insights and tips for improving website health and findability. Khyra is also involved in Project Thrive sessions, specifically addressing Google Ad Grants and agency office hours, where she collaborates with teams to enhance marketing effectiveness for nonprofit organizations.