Megan Mc Murtry
About Megan Mc Murtry
Megan McMurtry serves as the Director of Marketing Operations at Daxko, where she leads a marketing operations team and oversees various projects related to marketing technology and data management. With a background in marketing operations and project management across several companies, she has developed expertise in funnel optimization, lead scoring, and budget management.
Current Role at DAXKO
Megan Mc Murtry serves as the Director of Marketing Operations at Daxko, a position she has held since 2022. In this role, she manages a marketing operations team, including members based in the Philippines. Her responsibilities include overseeing the integration and deployment of marketing technology stacks, ensuring effective funnel optimization, and data tracking. She leads the Business Process Optimization Group, focusing on cross-departmental projects such as Salesforce Governance and Data Management. Additionally, she creates and manages marketing operation budgets and forecasts.
Previous Experience in Marketing Operations
Before joining Daxko, Megan held several positions in marketing operations. She worked at HireVue as Senior Manager of Marketing Operations & Automation from 2021 to 2023. Prior to that, she was the Marketing Operations Manager at Nuix from 2018 to 2021. Her earlier roles include Marketing Campaign Analyst and Online Marketing Lead at VT iDirect from 2014 to 2018, and Head of Sales Operations at Rainmaker Associates, LLC from 2013 to 2014. She began her career as a Project Specialist at Dun and Bradstreet from 2012 to 2013.
Educational Background
Megan Mc Murtry holds a Master of Arts in Forensic Psychology from Marymount University, which she completed from 2007 to 2009. She earned her Bachelor of Science degree in Psychology and Sociology from Penn State University, where she studied from 2003 to 2007. Additionally, she graduated from Dallastown Area High School with a High School Diploma in 2003.
Marketing Operations Initiatives
At Daxko, Megan has developed a campaign and UTM tagging hierarchy and strategy, including a preliminary last touch attribution model. She has implemented and iterated lead scoring models for both Enterprise and SMB businesses. Furthermore, she has re-architected lead funnel stages and statuses, along with new Opportunity stages for different business segments, ensuring ongoing monitoring and maintenance. Her work includes enhancing analytical processes, particularly in site analytics tracking and CRM standards.