Michael Wuest
About Michael Wuest
Michael Wuest serves as the Vice President of Marketing for the SMB Division at Daxko, bringing extensive experience in marketing and customer success from various organizations. He has held key roles at PushPress, NACUFS, and the University of Missouri, and co-founded UpLaunch, which was acquired by Daxko.
Current Role at DAXKO
Michael Wuest serves as the Vice President of Marketing for the SMB Division at DAXKO. He has held this position since 2022, contributing to the company's marketing strategies and initiatives. His focus includes enhancing brand visibility and driving customer engagement within the small and medium business sector.
Previous Experience at DAXKO
Prior to his current role, Michael Wuest worked at DAXKO in various capacities. He served as the Director of Customer Success from 2017 to 2021, where he focused on improving customer satisfaction and retention. He then transitioned to the role of Director of Marketing for a period of nine months in 2021 before taking on his current position.
Background in Marketing and Customer Success
Michael Wuest has extensive experience in marketing and customer success. He co-founded UpLaunch, where he served as Director of Customer Success from 2017 to 2021, leading initiatives that contributed to the company's acquisition by DAXKO in 2020. His earlier roles include Marketing Manager at the University of Missouri and Information Officer at NACUFS, where he developed skills in marketing strategy and customer engagement.
Education and Qualifications
Michael Wuest earned his MBA in Marketing and Project Management from Missouri University of Science and Technology in 2008. He also holds a Bachelor of Science in Business and Management Systems from the same institution, which he completed in 2007. His educational background provides a strong foundation for his roles in marketing and management.
Contributions to the Fitness Industry
In addition to his corporate roles, Michael Wuest founded and operated CrossFit COMO, a CrossFit training gym in Columbia, Missouri. He actively shares his expertise through publications, podcasts, and events, focusing on the intersection of fitness and marketing. His leadership in go-to-market strategies for brands like Zen Planner and SugarWOD has impacted over 25,000 locations globally.