Wendy White
About Wendy White
Wendy White Chief Marketing Officer
Wendy White currently serves as the Chief Marketing Officer. With a focus on business-to-business (B2B) technology marketing, she has accumulated over 20 years of experience in this field. In her role, she brings a wealth of knowledge and strategic insights gained from holding prominent positions in notable companies.
B2B Technology Marketing Expertise
Wendy White has dedicated more than two decades to B2B technology marketing. Her expertise spans a range of responsibilities, including strategic planning, market analysis, and campaign execution. Throughout her career, she has demonstrated a deep understanding of the technology sector's complex marketing dynamics.
Leadership Roles at SaaS Companies
White spent a significant portion of her career—10 years—serving as the Chief Marketing Officer in fast-growing Software as a Service (SaaS) companies like TigerConnect and Egencia, the corporate travel division of Expedia Group. In these roles, she was instrumental in driving growth, expanding market reach, and elevating brand recognition.
Experience at Microsoft and Intel
In addition to her role in SaaS companies, Wendy White has also held leadership positions at technology giants Microsoft and Intel. Her tenure at these organizations provided her with critical insights into large-scale enterprise operations and contributed to her adeptness in managing complex marketing ecosystems.
Educational Background of Wendy White
Wendy White's educational credentials enhance her professional profile. She earned a Master of Business Administration (MBA) from the University of California at Davis- Graduate School of Management. She also holds a Bachelor of Arts (BA) from the University of California at Berkeley. Additionally, White has graduated from the Defense Language Institute and the John F. Kennedy Special Warfare Center and School.
Military Service and Training
Wendy White is also a veteran U.S. Army officer. Her military background includes comprehensive training from the Defense Language Institute and the John F. Kennedy Special Warfare Center and School. This experience has likely contributed to her leadership skills and strategic planning capabilities.