Irene Serrano, PhD
About Irene Serrano, PhD
Irene Serrano, PhD, serves as the Content Lead at dcbel in Montreal, Quebec, Canada. With a diverse background in content strategy and project management, she has held various leadership roles in notable organizations, including Keatext and Nakisa, and has a strong foundation in communication and media studies.
Work at dcbel
Irene Serrano has served as the Content Lead at dcbel since 2022. In this role, she is responsible for overseeing content strategy and execution, ensuring alignment with the company's goals. Her leadership in content development plays a crucial role in enhancing the brand's presence in the market. Prior to her current position, she briefly worked at dcbel in 2021 for two months, providing her with insights into the company's operations and culture.
Previous Experience in Marketing and Communications
Before joining dcbel, Irene held several key positions in marketing and communications. She worked at Keatext as the Director of Marketing and Communications from 2018 to 2021, where she led initiatives to enhance brand visibility and engagement. Additionally, she served as Head of Content at Nakisa for six months in 2021 and as Digital Project Manager at Bookmark Content and Communications from 2017 to 2018. Her diverse experience in these roles has equipped her with a comprehensive understanding of content strategy and project management.
Educational Background
Irene Serrano holds a Doctor of Philosophy (PhD) in Communication and Media Studies from Concordia University, which she completed from 2011 to 2015. She also earned a Master's degree in Literary Studies from Universidad Complutense de Madrid in 2010. Additionally, she studied Graphic Design & Digital Environments at LaBasad - Escuela Superior Online de Diseño, obtaining another Master's degree in 2022. Her academic background supports her expertise in content creation and strategic communication.
Background in Project Management
Irene has a solid foundation in project management, having worked as a Project Coordinator at Concordia University from 2014 to 2016 and as a Project Manager at Mirum Agency from 2016 to 2017. Her experience includes driving projects from ideation to completion, demonstrating her ability to manage various stages of development effectively. This background has contributed to her success in leading high-performance teams and fostering a positive work environment.
Passion for the Arts and Creative Leadership
Irene Serrano has a passion for the arts, which significantly influences her creative leadership style. This passion drives her approach to content development and team management, allowing her to cultivate an environment that encourages creativity and innovation. Her entrepreneurial spirit further enhances her strategic capabilities, enabling her to integrate artistic insights into her professional endeavors.