Martin Fleming
About Martin Fleming
Martin Fleming Chief Revenue Scientist
Martin Fleming holds the title of Chief Revenue Scientist, where he is responsible for transforming sales processes and managing sales performance. His focus is on leveraging data science and analytic capabilities to enhance sales efficiency and drive performance improvements.
Martin Fleming at The Productivity Institute
Martin Fleming serves as a research fellow with The Productivity Institute. The Productivity Institute is a consortium of eight prestigious universities in the UK, including Cambridge, Oxford, King’s College, and the London School of Economics. In this role, he focuses on productivity within the field of economics, aiming to uncover new and greater sources of value.
Martin Fleming Career at IBM
Martin Fleming spent 20 years at IBM, where he culminated his tenure as the chief economist and chief analytics officer. During his last decade at the company, he played a pivotal role in integrating data science and analytics into IBM's economic strategies and business operations, guiding significant advancements in the company's analytical capabilities.
Martin Fleming's Views on Sales Innovation
Martin Fleming emphasizes the rapid transformation of the sales profession, largely driven by the automation of manual processes and the advent of mobile devices. He notes that the inexpensive availability of capital has played a crucial role in fostering innovation within sales performance management. Fleming advocates for continuous updates of empirical estimates through machine learning and artificial intelligence to maintain and improve productivity.
Martin Fleming's Perspective on Diversity and Innovation
Martin Fleming values the diverse perspectives brought by different geographies, races, religions, and ethnic groups to innovation and creativity. He believes that diverse viewpoints are essential for driving business innovation and transformation, particularly in the wake of financial crises. His approach underscores the importance of inclusivity in fostering a creative and innovative business environment.
Martin Fleming Recommends 'Cogs and Monsters'
Martin Fleming recommends the book 'Cogs and Monsters' by Diane Coyle. The book offers a critique of the economics profession, aligning with Fleming’s interest in continuous learning and empirical updates in economic theories and practices. This recommendation highlights his engagement with thought-provoking literature that questions and reshapes traditional economic viewpoints.