Ori Yankelev
About Ori Yankelev
Ori Yankelev CRO Role
Ori Yankelev holds the position of Chief Revenue Officer (CRO) at OwnBackup, where he leads the global sales organization. His responsibilities encompass direct sales, solution engineering, channels, alliances teams, SDR team, demand generation, and sales operations functions. Ori focuses on aligning the sales process with the buyer's journey to help customers understand and solve their problems effectively. He has built a fluid buyer journey that centers on the customer, ensuring a seamless and responsive sales experience.
OwnBackup Founding Member
Ori Yankelev was one of the founding members of OwnBackup. His early involvement has been instrumental in shaping the company's direction and growth. Under his guidance, OwnBackup has grown from a small team to a company with over 550 employees. His expertise in scaling companies has been a crucial factor in the company's expansion and success in the market.
Implementing Proof of Concept in Sales
As a key part of his sales strategy, Ori Yankelev has implemented proof of concept early on in the sales process at OwnBackup. This approach helps to mitigate risk for buyers, allowing them to see the value and effectiveness of solutions before making a full commitment. This strategy not only builds trust with potential customers but also ensures that the solutions proposed align well with their specific needs.
Creating Robust Security Programs for Enterprise Customers
Ori Yankelev has focused on developing robust security programs and documentation to meet the needs of large enterprise customers at OwnBackup. His work in this area ensures that the company's offerings are secure and compliant with industry standards, which is essential for gaining the trust of large organizations. This commitment to security is a significant aspect of OwnBackup's value proposition in the data protection market.
Educating Markets on SaaS Data Protection
With substantial experience in educating markets about new problems and solutions, Ori Yankelev has been pivotal in raising awareness about the importance of SaaS data protection. His efforts help potential customers understand the challenges they face and the solutions available, positioning OwnBackup as a knowledgeable and reliable partner in the field of data protection. This educational approach not only drives demand but also establishes OwnBackup as a thought leader in the industry.