Eric Miller
About Eric Miller
Eric Miller is a Senior Marketing Manager currently working at DeanHouston, Inc. He has extensive experience in executing marketing strategies with major retail partners and managing omni-channel activations for significant events.
Current Role at DeanHouston
Eric Miller serves as a Senior Marketing Manager at DeanHouston, Inc. since 2022. In this role, he leads and manages omni-channel activations for major events, including NASCAR, PBR, and Superstar Racing Experience (SRX) at both regional and national levels. His responsibilities include executing marketing strategies and collaborating with internal teams to enhance brand promotion.
Previous Experience at TRAC Intermodal
Before his current position, Eric worked as a Marketing Manager at TRAC Intermodal from 2019 to 2021 in Florence, KY. During his tenure, he executed marketing efforts with major retail partners such as Walmart, Advance Auto Parts, Amazon, and Meijer. His focus was on driving awareness and omni-channel loyalty through strategic marketing initiatives.
Background in Marketing at Agency 720
Eric's career includes significant experience at Agency 720, where he held various roles from 2014 to 2016. He started as an Account Manager and later became a Senior Account Manager for a brief period. Additionally, he worked as a Project Manager from 2012 to 2014. His roles involved managing client accounts and developing marketing strategies.
Educational Background in Communication
Eric Miller studied at Adrian College, where he earned a Bachelor of Arts (B.A.) in Communication and Media Arts from 2007 to 2011. This educational foundation has supported his career in marketing and communication, providing him with the skills necessary for effective brand promotion and content strategy development.
Marketing Strategy and Content Development
In his marketing roles, Eric has focused on creating scalable and repeatable measurement and performance tracking methods for marketing campaigns. He develops and manages content strategies for social media platforms, including Instagram and LinkedIn, ensuring that marketing efforts are aligned with business objectives and audience engagement.