Parker Wight
About Parker Wight
Parker Wight is a Demand Generation Operations Manager at DeanHouston, Inc., where he develops and implements strategies for SEO, PPC, and marketing automation. He holds a Bachelor of Science degree in Information Systems and Marketing from the University of Illinois at Urbana-Champaign.
Work at DeanHouston
Parker Wight has been employed at DeanHouston, Inc. since 2021, currently holding the position of Demand Generation Operations Manager. In this role, he develops and implements strategies focused on SEO, PPC, and marketing automation to enhance client demand generation. Prior to this, he served as a Lead Generation Specialist from 2018 to 2021, where he contributed to the company's demand generation efforts. His initial role at DeanHouston was as an Analytics and Advertising Intern in 2016, where he gained foundational experience in marketing analytics.
Education and Expertise
Parker Wight earned a Bachelor of Science (B.S.) degree from the University of Illinois at Urbana-Champaign, where he studied a double major in Information Systems/Information Technology (ISIT) and Marketing from 2014 to 2018. His education provided him with a strong technical background, which supports his work in developing demand management services. He specializes in creating data-driven metrics and dashboards that optimize marketing processes.
Background
Before joining DeanHouston, Parker Wight worked as a Programmatic Media Intern at Grainger in 2017 for three months in the Greater Chicago Area. This internship allowed him to gain practical experience in media and advertising, further enhancing his skills in demand generation and marketing operations. His career trajectory reflects a consistent focus on marketing and analytics.
Achievements
Parker Wight has established a reputation for developing and implementing effective demand generation strategies. His work includes optimizing marketing processes through data-driven metrics and dashboards. He ensures the efficiency and effectiveness of demand generation processes to align with client strategic needs, demonstrating his commitment to enhancing client outcomes.