Sally Shireman Zikas
About Sally Shireman Zikas
Sally Shireman Zikas serves as the Marketing Director at DeanHouston, Inc., where she has worked since 2022. With extensive experience in marketing and promotions, she previously held roles at Weigel Broadcasting Co. and WCIA-TV, and she manages a diverse portfolio of clients while overseeing significant budgets and trade show participation.
Current Role at DeanHouston
Sally Shireman Zikas serves as the Marketing Director at DeanHouston, Inc. since 2022. In this role, she is responsible for overseeing marketing strategies and project executions for a diverse portfolio of 15 clients. She manages annual and project budgets that range from $50,000 to $2,000,000. Additionally, she coordinates participation in 8-10 regional and international industry trade shows and events each year, catering to attendance figures between 10,000 and 75,000.
Previous Experience at Weigel Broadcasting Co.
Prior to her current position, Zikas worked at Weigel Broadcasting Co. for a total of 17 years. She held the role of On-Air Promotion/Brand Manager from 2012 to 2017, where she focused on brand management in Chicago, IL. Before that, she served as a Writer/Producer/Editor from 2001 to 2013, contributing to various projects and promotions during her tenure.
Early Career at WCIA-TV
Sally Shireman Zikas began her career at WCIA-TV as a News Topical Producer from 1999 to 2000. In this role, she was involved in producing news segments and topical content for the station in Champaign, IL, for a duration of 10 months.
Educational Background
Zikas studied at Eastern Illinois University from 1995 to 1999, where she earned a Bachelor of Arts (B.A.) degree in Communications with a focus on Radio, TV, and Film. This educational foundation has contributed to her extensive career in marketing and media.
Management and Leadership Skills
In her current role, Zikas is responsible for interviewing, hiring, and mentoring a team of Marketing Managers and Project Managers. She generates over 700 billable hours per month through integrated marketing strategies and initiatives, showcasing her leadership and management capabilities.