Alison Morgan
About Alison Morgan
Alison Morgan is a Senior Marketing Manager at Dechra Pharmaceuticals PLC, where she has worked since 2021. With over 20 years of experience in digital marketing, she specializes in demand generation strategy and oversees content development teams to enhance brand growth.
Current Role at Dechra Pharmaceuticals
Alison Morgan serves as the Senior Marketing Manager for Corporate and Digital at Dechra Pharmaceuticals PLC since 2021. In this role, she oversees digital and corporate marketing strategies, focusing on enhancing brand visibility and customer engagement. Her responsibilities include managing content development teams and leading cross-functional initiatives to align marketing programs with the company’s strategic goals. Alison has been instrumental in driving customer engagement and achieving business outcomes through effective marketing campaigns.
Previous Experience at KindredBio
Alison Morgan worked at KindredBio from 2018 to 2020, where she held the position of Associate Director of Corporate and Digital Marketing. During her tenure, she managed both digital and corporate marketing functions, contributing to the development and execution of marketing strategies. Prior to this role, she served as Senior Marketing Manager at KindredBio for 10 months, focusing on enhancing the company's marketing efforts in the veterinary pharmaceutical sector.
Educational Background
Alison Morgan studied at Columbia Business School, where she earned a Certificate in Digital Marketing, focusing on customer engagement, social media planning, and analytics in 2018. She also holds a Master of Business Administration (MBA) in Marketing from Colorado State University. Additionally, she completed her Bachelor of Science (BS) in Equine Science with a concentration in Science at Colorado State University, providing her with a strong foundation in both marketing and the veterinary field.
Marketing Expertise and Skills
With over 20 years of experience in digital marketing, Alison Morgan specializes in designing and executing impactful product and brand marketing campaigns. She manages all aspects of demand generation and brand marketing efforts, utilizing traditional, social media, and digital marketing strategies. Alison is skilled in building and leading high-performing marketing teams, providing coaching and training to ensure project success. Her expertise includes demand generation strategy and automated marketing systems, aimed at enhancing brand growth and revenue opportunities.
Career History and Roles
Alison Morgan has held various marketing roles throughout her career. Before her time at KindredBio, she worked at Keysight Technologies as a Marketing Channel Management Consultant from 2010 to 2016. She also served as a Marketing Manager at Wildlife Pharmaceuticals/PR Pharmaceuticals from 1999 to 2000. Other notable positions include Product Marketing Engineer at Agilent Technologies and Project Management Consultant at Amylin Pharmaceuticals. Her diverse experience spans multiple sectors, including pharmaceuticals and technology.