Christine Théoret
About Christine Théoret
Christine Théoret is a Marketing Manager with expertise in brand image and market analysis, currently working at Dechra Pharmaceuticals PLC in Montreal, Canada. She develops operational marketing plans and focuses on enhancing profitability in the animal health industry.
Work at Dechra Pharmaceuticals
Christine Théoret has been serving as the Marketing Manager at Dechra Pharmaceuticals PLC since 2020. In this role, she focuses on developing and implementing operational marketing plans that enhance the professional image of the company within the animal health industry. Her responsibilities include coordinating training sessions for territory managers to optimize sales performance and ensuring alignment between sales projections and market variations to maximize profitability.
Previous Experience at News Marketing Canada
Before joining Dechra Pharmaceuticals, Christine Théoret worked as a Sales Specialist at News Marketing Canada from 2000 to 2002. During her two-year tenure in the Région de Montréal, Canada, she gained valuable experience in sales and market analysis, which has contributed to her expertise in strategic marketing initiatives.
Education and Expertise
Christine Théoret studied at Université de Montréal - HEC Montréal, where she achieved a Baccalauréat en Administration des Affaires with a focus on Marketing from 1996 to 1999. This educational background has equipped her with the necessary skills to specialize in brand image and market analysis, supporting her strategic marketing efforts in the animal health sector.
Marketing Strategy and Performance Analysis
In her current role, Christine Théoret emphasizes the importance of analyzing and estimating performance metrics, such as contribution margin and brand image. This analytical approach allows her to identify opportunities for improvement and implement strategies that enhance the overall effectiveness of marketing initiatives within the organization.