Helena Heracek
About Helena Heracek
Helena Heracek is a Chef De Produit Technico Marketing at Dechra Pharmaceuticals PLC, where she focuses on digital marketing tools and technical support for veterinarians. She holds a veterinary doctorate and has extensive experience in marketing and product management within the veterinary field.
Work at Dechra Pharmaceuticals
Helena Heracek has been employed at Dechra Pharmaceuticals PLC since 2020, serving as Chef de Produit Technico Marketing. In this role, she is responsible for the technical and marketing aspects of the SPECIFIC brand, which includes pet food, antibiotics, and dermatology product lines. Her responsibilities encompass developing and executing marketing plans that align with Dechra's global strategy. She also provides technical support to practicing veterinarians and assists with pharmacovigilance reporting. Additionally, Helena participates in European Product Manager meetings to ensure strategic alignment across various business units.
Education and Expertise
Helena Heracek holds a Docteur vétérinaire degree from Ecole nationale vétérinaire d'Alfort, which she completed from 1997 to 2002. She furthered her education at Université Montpellier I, where she achieved a Master 1 in Marketing and Sales with a focus on team management from 2014 to 2015. Additionally, she obtained a Licence 3 in Sciences de gestion with a specialization in marketing and sales from the same university in 2013 to 2014. This educational background equips her with a strong foundation in veterinary science and marketing principles.
Background
Before joining Dechra Pharmaceuticals, Helena Heracek gained experience in various roles related to veterinary marketing. She worked as a Stagiaire Vétérinaire assistant Chef de Produit at Nestlé Purina Pet Care from 2013 to 2014. Following that, she served as a product manager at 1Healthmedia from 2017 to 2020. These positions allowed her to develop skills in product management and marketing within the veterinary sector, contributing to her expertise in the field.
Achievements
In her current role at Dechra Pharmaceuticals, Helena Heracek has been involved in the creation and adaptation of digital marketing tools, including email campaigns and banners. She collaborates on managing the SPECIFIC brand's Facebook page and blog, enhancing the brand's online presence. Helena also organizes national and regional congresses and webinars featuring Key Opinion Leaders (KOLs), which contribute to knowledge sharing and professional development within the veterinary community. Her engagement in market analysis and competitive intelligence supports informed product launches and commercial policies.