David Tran
About David Tran
David Tran is the Director of Marketing at Decibel Cannabis Company, where he enhances customer experience through strategic marketing initiatives. He has extensive experience in various industries, including cannabis, technology, and pharmaceuticals, and has successfully launched over 250 innovative products and campaigns.
Work at Decibel Cannabis
David Tran serves as the Director of Marketing at Decibel Cannabis Company since 2022. In this role, he focuses on enhancing customer experience through strategic marketing initiatives. His responsibilities include guiding the concept, design, and execution of commercial strategies that are data-led and consumer-first.
Previous Experience in Marketing
Before joining Decibel Cannabis, David Tran held various marketing roles. He worked at Canopy Growth Corporation as Global Brand and Product Innovation for one year in 2019 to 2020. He also served as a consultant for Canadian Marketing and Media Strategy at Motorola Mobility in 2016. His extensive experience includes positions at TELUS, where he worked in multiple capacities from 2008 to 2016, including Advertising and Brand Strategy and Product Development.
Education and Expertise
David Tran studied at McMaster University, where he earned a Bachelor of Science degree in Life Science. His educational background supports his specialization in innovation roadmapping and brand strategy. He emphasizes delivering consumer-centric solutions and has expertise in vendor sourcing and partner management.
Achievements in Product Launches
David Tran has been instrumental in launching over 250 innovative products, campaigns, and experiences across various sectors, including cannabis, technology, and pharmaceuticals. His focus on a data-led approach has guided many successful initiatives throughout his career.
Consulting and Freelance Work
In addition to his role at Decibel Cannabis, David Tran is the Principal at DGT Consulting Solutions, a position he has held since 2020. He also engages in activations and NFTs with The Future of Money since 2022. His freelance work includes being a photojournalist and owner of thechickenloop.com, where he operated for a decade.