Matthew Mc Mahon
About Matthew Mc Mahon
Matthew McMahon is a Product Development Analyst at Decibel Cannabis Company, where he has worked since 2023. He has extensive experience in business analysis and development across various companies, including Fire & Flower and MediPharm Labs.
Work at Decibel Cannabis
Matthew McMahon currently serves as a Product Development Analyst at Decibel Cannabis Company, a position he has held since 2023. His role involves analyzing product development processes and contributing to the company's strategic initiatives in the cannabis industry. Working remotely, he focuses on enhancing product offerings and aligning them with market demands.
Previous Experience in Cannabis Industry
Prior to his current role, McMahon worked at Fire & Flower as an Integrated Business Analyst from 2022 to 2023. He also held the position of Business Intelligence Analyst at the same company in 2021. His experience in the cannabis sector includes identifying market gaps and revising retail KPIs to improve profitability.
Education and Expertise
Matthew McMahon earned a Bachelor of Commerce (BCom) degree in Marketing from the University of Windsor, where he studied from 2010 to 2015. His educational background provides a solid foundation for his analytical roles in various industries, particularly in business development and market analysis.
Achievements in Market Analysis
While at MediPharm Labs, McMahon identified a significant market gap in the 1 gram vape cart market, contributing to a $50 million annual market in Ontario. He created a comprehensive database analyzing both legal and illicit cannabis markets, which was utilized by senior leadership for strategic decision-making.
Career Progression and Roles
Matthew McMahon has held various analytical roles throughout his career, including positions at Canadian Tire Corporation, Greenlane Holdings, and MediPharm Labs. His experience spans business development, sales analysis, and marketing coordination, showcasing his versatility in different sectors.