Vicki Lane
About Vicki Lane
Vicki Lane is the Director of Product and User Experience at DECKARD Technologies and the Founder of Square V, a UX consultancy based in Bendigo, Australia. With extensive experience in user experience design and a background in engineering and psychological studies, she specializes in developing practical software solutions for the agricultural sector.
Current Role at DECKARD Technologies
Vicki Lane serves as the Director of Product and User Experience at DECKARD Technologies since 2021. In this role, she focuses on enhancing user experience and product development. Her leadership is instrumental in driving innovative solutions that meet user needs and improve overall product functionality.
Experience at Square V
Vicki Lane is the Founder, Owner, and Principal UX Consultant at Square V, a position she has held since 2013. Located in Bendigo, Australia, she co-founded Square V Software for Agriculture to address technology integration needs in the agricultural sector. Her work involves developing software solutions tailored for challenging environments, particularly in agriculture.
Professional Background
Vicki Lane has held various roles in user experience and software design. She worked as a Senior Information Architect at MacLaren McCann and Kobo Inc., and as a Senior User Experience Designer at Rogers Communications and The Globe and Mail. Her experience spans multiple industries, with a strong emphasis on practical usability in real-world applications.
Educational Qualifications
Vicki Lane holds a Bachelor of Engineering (Honours) from The University of Queensland, where she studied from 2001 to 2004. Additionally, she earned a Graduate Diploma of Psychological Studies from Deakin University between 2009 and 2011. Her educational background provides a solid foundation for her work in user experience and software development.
Contributions to Agriculture Technology
Vicki Lane specializes in creating technology solutions that are practical for agricultural settings. Her work includes developing software that supports in-paddock data collection without internet access and integrating various agricultural tools, such as soil probes and weather stations. She has extensive experience collaborating with farmers and agronomists across Australia.