Tomasz Borys
About Tomasz Borys
Tomasz Borys is the Senior VP of Marketing & Sales at Deep Sentinel, with extensive experience in diverse industries and expertise in B2C and B2B marketing strategies.
Current Role and Responsibilities
Tomasz Borys is currently the Senior Vice President of Marketing & Sales at Deep Sentinel. Since 2023, he has been spearheading the company’s marketing and sales strategies, driving growth and enhancing the brand's market presence. Prior to this role, Tomasz served as the VP of Marketing from 2020, where he focused on elevating the marketing initiatives and contributing significantly to the company's expansion.
Previous Experience in Marketing
Tomasz has amassed extensive experience in the marketing field through various roles. Before his tenure at Deep Sentinel, he held the position of Head of Growth at Teamable Software, and served as Director of Marketing and Senior Manager of Demand Generation at Kissmetrics. Additionally, he was the Marketing Manager at Making Fun, Inc., and International Anesthesia Research Society, among other positions. His career has spanned diverse industries, providing him with a rich blend of practical and strategic insights.
Education and Academic Background
Tomasz Borys holds an MBA in Marketing from Golden Gate University, completed in 2015. He also earned a Bachelor's Degree in Marketing from California State University-Sacramento in 2004 and an Associate's Degree in Liberal Arts and Biological Science from Sierra College, completed in 2002. His educational background has laid a solid foundation for his expertise in comprehensive marketing strategies and tools.
Industry Experience and Expertise
Tomasz has worked in a wide range of industries including SaaS, telecommunications, social and mobile games, publishing, healthcare, travel and leisure, non-profit, mechanical engineering, and women's health. His versatile experience encompasses both B2C and B2B sectors, interacting with blue-chip brands like Microsoft and Nintendo Power. He specializes in demand generation, content marketing, and A/B testing, showcasing a robust understanding of disparate marketing environments.
Marketing Tools and Platforms
Throughout his career, Tomasz has utilized a multitude of marketing tools and platforms such as Salesforce, Google Analytics, HubSpot, Google AdWords, and MailChimp. He also has substantial experience with marketing automation and analytics using tools like Pardot, Mixpanel, and Kissmetrics. His expertise extends to managing ad campaigns across various social media platforms including Facebook Advertising, Twitter, and LinkedIn Ads, demonstrating his proficiency in both traditional and digital marketing techniques.