Eleanna Smpokou
About Eleanna Smpokou
Eleanna Smpokou is a Senior Product Manager at DeepL, specializing in user activation and onboarding processes. She has extensive experience in product management and marketing across various companies in Berlin and London.
Current Role at DeepL
Eleanna Smpokou serves as a Senior Product Manager at DeepL, a position she has held since 2023. In this role, she focuses on driving user activation and onboarding processes, ensuring that the product aligns with user needs and business objectives. Her expertise in setting Product OKRs helps to streamline efforts in enhancing the user experience.
Previous Experience in Product Management
Smpokou has extensive experience in product management across various companies. She worked at Cobalt.io as a Senior Product Manager - Growth from 2020 to 2022, and prior to that, she held positions at IDAGIO as both Product Manager Growth and Senior Product Manager in 2019 and 2020. Her tenure at HelloFresh included roles as Product Performance Manager and Product Owner Experimentation, showcasing her ability to manage product performance and experimentation effectively.
Marketing and Content Management Background
Before transitioning into product management, Smpokou gained valuable experience in marketing and content management. She worked at Melt Content as a Senior Digital, Social & Outreach Manager and at Blonde as both Content Marketing Manager and Content Marketing Executive. These roles contributed to her understanding of user engagement and content strategy, which she applies in her current product management role.
Educational Qualifications
Smpokou holds a Master of Engineering (MEng) in Chemical Engineering from the National Technical University of Athens, completed from 2004 to 2009. She furthered her studies at Imperial College London, earning a Master of Research (MRes) in Plant Chemical Biology from 2012 to 2013. Additionally, she obtained a Digital Marketing Certificate from Squared Online in 2014, enhancing her expertise in digital marketing strategies.
Early Career and Internships
Smpokou began her career as an Assistant Project Manager at BASIL S.A. in Athens, Greece, from 2009 to 2011. She also completed an internship in New Product Development at APIVITA Natural Cosmetics in 2008. These early experiences laid the foundation for her future roles in project and product management.